[AdAge] How Marketers Can Court Brand Advocates
This is a cross-post from an article appearing here on AdAdge.com Do You Have What It Takes to Turn On Marketing’s Most Wanted? In-N-Out Burger, Apple, Dunkin Donuts, Burt’s Bees, Harley Davidson. We...
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[AdAge] Five Tips for Driving Word-of-Mouth – No Matter What Your Product Is
This is a cross-post of an article appearing here in AdAdge’s CMO Strategy column today. It’s what every marketer wants—boatloads of customers talking about its products, posting detailed reviews...
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[Ad Age] It’s New Media, But You Can Measure ROI Using Old Tools
This is a cross-post of an article originally published here on AdAge.com What would happen if you submitted a marketing plan without a bullet-proof measurement strategy? You’d see a suddenly surly CFO...
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The New Social Marketing Tool That’ll Get Your Pulse Racing
You know that social media conversations don’t exist in a vacuum, so don’t get sucked into believing that you can measure social media’s influence by just measuring the web. You have to look at its...
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Tumblr: The Little Guy Packs a Big Punch
Tumblr is the big name in social media news this week. Its acquisition by Yahoo! has been a hot topic and marketers are beginning to take notice. In the shadows of Facebook and Twitter, Tumblr has been...
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